What’s in your basket?

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shopping basket

The “basket of goods” began life in 1947, as a sample of everyday items that could be used to measure changes in the prices of goods and services. This was – and still is – used to help calculate consumer price inflation i.e. the rate at which the prices of goods and services bought by households rise or fall.

But the basket is not just a lesson in economics, its a measure of changing social trends. Read our article “Whats in your basket” in the latest issue of iNsight magazine to find out more.