Strategic marketing planning is the art – and science – of defining your direction, setting your objectives and outlining your positioning within the market, so that communications activity is undertaken within a rationale and measurable framework.
Our approach to strategic marketing planning is rigorous and robust:
Where are we now?
We will undertake a strategic marketing review, encompassing a full analysis of the marketplace in which you operate, the competitive landscape and the dynamics of the customer base.
Where do we want to be?
Grow? Stay niche? Acquire a competitor? Enter an overseas market? We will help you evaluate the best direction for your business, based on your aspirations, capabilities and resources.
How do we get there?
We will work with you to define the messages, media and tactics to deliver the strategy, encompassing both internal and external communications, and provide project planning tools and a full budget to support your strategy document.
In the words of Churchill, “However beautiful the strategy, you should occasionally look at the results”. With this in mind, we always consider effective campaign measurement and will complete your strategy by defining the optimum measurement techniques to ensure that you are getting a sound return on investment.
- Cardiff: Villa House, 7 Herbert Terrace, Penarth, CF64 2AH
- Bristol: 432 Gloucester Road, Bristol, BS7 8TX
- Newport: Venta House, 9A Port Road, Newport, NP20 2NS
Cardiff: 02920 713 800
Bristol: 0117 924 7767
Newport: 01633 250530
Download our brochure or read below our 10 good reasons to move your business to Evans Entwistle