Strategic Marketing

Strategic marketing planning is the art – and science – of defining your direction, setting your objectives and outlining your positioning within the market, so that communications activity is undertaken within a rationale and measurable framework.

Our approach to strategic marketing planning is rigorous and robust:

Where are we now?

We will undertake a strategic marketing review, encompassing a full analysis of the marketplace in which you operate, the competitive landscape and the dynamics of the customer base.

Where do we want to be?

Grow? Stay niche? Acquire a competitor? Enter an overseas market? We will help you evaluate the best direction for your business, based on your aspirations, capabilities and resources.

How do we get there?

We will work with you to define the messages, media and tactics to deliver the strategy, encompassing both internal and external communications, and provide project planning tools and a full budget to support your strategy document.

Moving forwards

In the words of Churchill, “However beautiful the strategy, you should occasionally look at the results”. With this in mind, we always consider effective campaign measurement and will complete your strategy by defining the optimum measurement techniques to ensure that you are getting a sound return on investment.