Small Business Saturday UK is the grassroots non-commercial campaign which highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities. Now in its 7th year, the premise is that customers across the UK go out and support all types of small businesses, both online and in brick-and-mortar stores, with many small businesses taking an active role in promoting the day by hosting events and offering discounts.
An estimated £812 million was spent in small businesses across the UK on Small Business Saturday 2018, according to research commissioned by founder and principal supporter American Express – this was up from the £748 million spent on Small Business Saturday last year, with 59% of people aware of the day saying they spent more than usual.
Tweets posted in support of the 2018 campaign reached more than 100 million people, with #SmallBizSatUK and #SmallBusinessSaturday trending in the UK throughout the day! On that note, we’d love to hear how you are supporting Small Business Saturday near the Evans Entwistle offices – tweet us your pics from your local shopping expeditions in Horfield and Bristol today!