What’s in a (company) name?

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What to call your new venture?

With unemployment high, its no surprise that many are turning their thoughts to starting their own business…and the first decision to make is what to call the venture. When it comes to sole traders and partnerships, the world (or rather the “word”) is your oyster…but if you’re thinking about a Limited Company, your naming options are more, well, limited! For advice on business names, we’ve collated a few handy links here…or for general advice on starting a venture, read page 6 of the current edition of iNsight magazine. 

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